Dec 2018 - present
CREATIVE DIRECTOR AT FUN FACTORY USA
CREATIVE DIRECTOR AT FUN FACTORY USA
At Fun Factory I was instrumental in a rebranding that helped establish the brand as a leader in the U.S. market, and am responsible for all visual projects including: identity re-branding & implementation, packaging, photo shoot art direction, product video art direction, retail pop-ups and POS design, trade show environment design, print ads and print collateral design, responsive web design and UX, social media visuals, B2C, B2B, & PR marketing communications, product stands design, window displays & installation, promotional materials. I also provided art direction for global team members outside the U.S.
Dec 2014 - 2018
FREELANCE SENIOR ART DIRECTOR & DESIGNER
Art direction, graphic design and UI for freelance clients such as the ACLU, TOMS Shoes, REBBL, Participant Media, Threshold Interactive, Design Action Collective, and The Pleasure Chest among others. Projects include websites, mobile, branding, print pieces, books, packaging, interactive games, and photo shoot art direction.
Nov 2013 – Nov 2014
DESIGN LEAD AT FREE RANGE STUDIOS
Responsible for a small team of graphic designers at a design agency specializing in work for social causes. Hands-on work art directing/designing responsive interactive and print materials, client interfacing, and contributing to concepts and UX of many projects, including work for Greenpeace, the Packard Foundation, the ACLU, among many others.
Jan 2009 – Dec 2011
DESIGN LEAD AT PARTICIPANT MEDIA/TAKEPART.COM
Concepts, architecture and lead art direction/design for socially conscious film production company and its digital arm. Our work centers on the creation of multi-platform hubs to inform and rally movements around social and environmental issues. Partnering with other companies, activist organizations, and celebrities to integrate efforts across digital and grassroots outlets is also a primary focus. Projects include websites, email and banner promotion campaigns, mobile apps, interactive modules, print materials and other elements in support of our films and their causes.
Jan 2008 – Dec 2008
FREELANCE SENIOR ART DIRECTOR & DESIGNER
Art direction/design of websites, electronic campaigns, magazine ads and direct mail. Clients include Razorfish (Choice Hotels), Brierley and Partners (Hilton Hotels), and Direct Partners (Domaine Chandon and Fleming’s Steakhouse).
Feb 2007 – Nov 2007
SENIOR ART DIRECTOR AT MRM Worldwide
Website and ad campaign art direction/design for Microsoft, MasterCard, Applebee's, Weber Shandwick.
Mar 2004 – Nov 2006
ART DIRECTOR AT DDB TRIBAL
Website and ad campaign art direction/design for Epson, Southern California Edison, DS Waters, Korn/Ferry, Schiff, Ameriquest.
Aug 2001 – Feb 2004
FREELANCE ART DIRECTOR & DESIGNER
Art direction/design of websites, print advertising, marketing materials, brand identity, film key art, invitations and announcements. Clients include Maddocks Advertising, ArtMachine, Matsuno Design, among others.
Jun 2000 – Jun 2001
ART DIRECTOR AT MARTHA STEWART LIVING OMNIMEDIA
Art direction/design of e-commerce and content websites.
Jul 1997 – May 2000
AT DIRECTOR AT CONDE NAST/EPICURIOUS.COM
Art direction/design of online publication and e-commerce websites. Art direction and food styling of photo shoots. Design of print ads, marketing and collateral materials.
Jul 1996 – Jun 2007
FREELANCE GRAPHIC DESIGNER
Design of websites, online media campaigns, and brand identity.
Clients include Stim, BCBG, Wine Spectator, among others.
Aug 1994 – Jun 1996
NEW BUSINESS COORDINATOR AT KIRSHENBAUM & BOND ADVERTISING
Graphics and research for the new business department.
EDUCATION
1990 – 1994
Brown University
BA, Visual Art
1993 – 1994
Rhode Island School of Design (RISD)
design courses
AWARDS
1999
Society of Publication Design (SPD)
Merit Award for Epicurious.com design
LANGUAGES
English and native Spanish speaker
SOFTWARE
Photoshop, Illustrator, InDesign
FREELANCE SENIOR ART DIRECTOR & DESIGNER
Art direction, graphic design and UI for freelance clients such as the ACLU, TOMS Shoes, REBBL, Participant Media, Threshold Interactive, Design Action Collective, and The Pleasure Chest among others. Projects include websites, mobile, branding, print pieces, books, packaging, interactive games, and photo shoot art direction.
Nov 2013 – Nov 2014
DESIGN LEAD AT FREE RANGE STUDIOS
Responsible for a small team of graphic designers at a design agency specializing in work for social causes. Hands-on work art directing/designing responsive interactive and print materials, client interfacing, and contributing to concepts and UX of many projects, including work for Greenpeace, the Packard Foundation, the ACLU, among many others.
Jan 2009 – Dec 2011
DESIGN LEAD AT PARTICIPANT MEDIA/TAKEPART.COM
Concepts, architecture and lead art direction/design for socially conscious film production company and its digital arm. Our work centers on the creation of multi-platform hubs to inform and rally movements around social and environmental issues. Partnering with other companies, activist organizations, and celebrities to integrate efforts across digital and grassroots outlets is also a primary focus. Projects include websites, email and banner promotion campaigns, mobile apps, interactive modules, print materials and other elements in support of our films and their causes.
Jan 2008 – Dec 2008
FREELANCE SENIOR ART DIRECTOR & DESIGNER
Art direction/design of websites, electronic campaigns, magazine ads and direct mail. Clients include Razorfish (Choice Hotels), Brierley and Partners (Hilton Hotels), and Direct Partners (Domaine Chandon and Fleming’s Steakhouse).
Feb 2007 – Nov 2007
SENIOR ART DIRECTOR AT MRM Worldwide
Website and ad campaign art direction/design for Microsoft, MasterCard, Applebee's, Weber Shandwick.
Mar 2004 – Nov 2006
ART DIRECTOR AT DDB TRIBAL
Website and ad campaign art direction/design for Epson, Southern California Edison, DS Waters, Korn/Ferry, Schiff, Ameriquest.
Aug 2001 – Feb 2004
FREELANCE ART DIRECTOR & DESIGNER
Art direction/design of websites, print advertising, marketing materials, brand identity, film key art, invitations and announcements. Clients include Maddocks Advertising, ArtMachine, Matsuno Design, among others.
Jun 2000 – Jun 2001
ART DIRECTOR AT MARTHA STEWART LIVING OMNIMEDIA
Art direction/design of e-commerce and content websites.
Jul 1997 – May 2000
AT DIRECTOR AT CONDE NAST/EPICURIOUS.COM
Art direction/design of online publication and e-commerce websites. Art direction and food styling of photo shoots. Design of print ads, marketing and collateral materials.
Jul 1996 – Jun 2007
FREELANCE GRAPHIC DESIGNER
Design of websites, online media campaigns, and brand identity.
Clients include Stim, BCBG, Wine Spectator, among others.
Aug 1994 – Jun 1996
NEW BUSINESS COORDINATOR AT KIRSHENBAUM & BOND ADVERTISING
Graphics and research for the new business department.
EDUCATION
1990 – 1994
Brown University
BA, Visual Art
1993 – 1994
Rhode Island School of Design (RISD)
design courses
AWARDS
1999
Society of Publication Design (SPD)
Merit Award for Epicurious.com design
LANGUAGES
English and native Spanish speaker
SOFTWARE
Photoshop, Illustrator, InDesign